Communications and Marketing Officer

communications, marketing campaigns and engagement activity aligned with

CityCares priorities.

newsletters, websites, intranet, social media, publications, media releases and

campaigns.

strong pipeline of positive stories and use insight and performance data to

improve reach and engagement. You will provide communications advice to

services and senior colleagues, support media enquiries, protect the CityCare

brand and contribute to incident communications where required.

awards, long service awards, staff briefings and roadshows, and work with

partners across the health and care system. You will need substantial

communications, public relations, marketing or engagement experience; excellent

writing and proofreading skills; strong digital capability; confidence with

stakeholders and the media; and the ability to organise multiple projects and

deadlines independently.

locations and occasional evening or weekend work.

The postholder will deliver a

diverse range of communications and marketing activity in line with the

CityCares vision, strategy and plan.

The postholder will ensure there

are effective internal and external communications to support audience

engagement in line with the annual communication and marketing plan, wider

organisational strategic priorities and external partnerships, including the integrated

system of care.

The postholder will play a

critical role in communicating the ethos, values and goals of CityCare to the

workforce to ensure that patients, the public, staff and partners feel

informed, engaged and involved in its vision making a difference every day to

the health and wellbeing of our communities. To that end, the postholder will

develop the organisation's communications, marketing and engagement, working

closely with all services and departments providing channels and opportunities

for staff, patient, public and partner engagement and ensuring key messages are

cascaded.

The postholder requires a good understanding

and experience of internal and external communications, campaign and event

management, digital media and staff engagement, and is required to be competent

at dealing with a variety of stakeholders, including, CityCare staff, patients,

stakeholder organisations groups and the public.

The postholder will be a key

member of the Communications and Marketing Team and will have the opportunity

to grow and develop within the role. The postholder will work closely with CityCares

operational managers, staff, system colleagues and external agencies to support

communications and campaign planning.

Whilst being a hybrid role, will

be required to visit a variety of CityCare offices in Nottingham and work

occasional weekends.

The post holder will hold supervisory responsibility

for a Communications and Marketing

Assistant and or Apprentice.

The

post holder will have no budgetary responsibilities.

internal and external publications, patient leaflets and advice documents, press

releases, articles, may organise design, print and distribution.

Work with clinical and non clinical leads to

develop relationships and develop and deliver targeted service specific communications

plans, aligned with the organisation's strategic goals and wider communications

strategy.

Manage the day to day delivery of CityCare

communications channels, activities, campaigns and initiatives to drive

engagement with all audiences and ensure clarity and consistency of messages.

Ensure that there is a strong pipeline of good

news stories write, proofread and develop engaging content for all internal

and external communications platforms.

timely manner, with support from team members.

To act as a brand ambassador.

Evaluate internal and external communication

channel effectiveness and their content, to improve future communications.

information according to the provisions of data

security regulations, Information Governance and Data Protection.

Develop and manage the delivery of internal

communications including weekly newsletters, board bulletins, face to face

briefings and project specific communications.

Manage the Staff Intranet and its ongoing

development to ensure it is engaging staff.

Work closely with Organisational Development colleagues

to support on the delivery of staff

engagement initiatives including the development of materials and messages to

ensure effectiveness.

Lead on the production of annual internal

communications campaigns e.g. Staff Survey, Norovirus, Flu, staff recognition

initiatives.

Write and edit content, produce films and case studies for a range of audiences including Twitter,

CEO blog, web, intranet reports, online recruitment advertising to ensure timely, integrated communications

across all channels.

Build positive relationships with communications

colleagues across the Integrated Care System ICS through attendance at the

ICS Communications Group and other meetings.

Work closely with HR colleagues to ensure workforce

recruitment and retention initiatives consistently reflect CityCares employer

brand proposition and values.

Lead on the planning and drafting of relevant

external award submissions that will positively position CityCare externally.

Act as brand guardian providing communications

advice and support to colleagues as

needed

to ensure the consistent delivery of CityCares brand vision.

Oversee the editing, design and production of

service and corporate literature.

Ensure corporate communications channels, content

and literature is up to date and representative of Nottinghams communities and

accessible in a variety of formats.

Provide reputation management advice and media

advice to senior managers as needed.

To play a key role in the management of business

continuity and incident management communications.

Marketing and

engagement

and manage an annual cycle marketing campaign calendar that will support the

delivery of planned campaigns and promotions e.g. CityCare brand, increasing

referrals to specific services, recruitment drives, winter pressures,

vaccination programmes etc.

of staff engagement methods surveys, focus groups, polls etc to engage staff

and encourage involvement and feedback.

Develop internal KPIs using data analysis,

supported by the Data Analytics team that demonstrates success of promotions

and campaigns, but equally areas of focus and underperformance which will

provide insight into campaign and promotion development going forward.

Websites,

digital and social media

social media plan.

To lead the management of CityCares digital

channels website, intranet, social media, ensuring content is engaging:

the provision, approval and updating of content contributed by colleagues administrator right on both the internet and intranet

the first point of contact for all staff for questions & support with the

intranet system CMS SharePoint & daily liaison with NHIS, web agency and

hosting company

lead for partnership/system digital developments

enquiries, escalating where appropriate.

platforms, providing recommendations for extending reach.

sourcing and writing all content and designing and distributing digitally

in house.

via external supplier.

engaging ways of delivering content to the public, stakeholders and the media.

a Media Forward Plan identifying key newsworthy stories promoting CityCare

and the work of staff.

briefing journalists, as required.

conjunction with press releases and publications.

campaigns e.g. health awareness.

with the Head of Communications and Marketing to deal with complex media

attention e.g. serious incidents.

management

Lead on the organisation of corporate events including,

but not limited to, the annual staff awards, long service awards, staff

roadshows, staff briefings and virtual events - sourcing interviews and quotes for bulletins, publications, digital

communications platforms and other channels.

Review key corporate events to ensure they are

in line with the CityCare brand and key messages e.g. Corporate Induction,

training events.

Deliver ad hoc training to Managers re communications, marketing and engagement.

colleagues to meet deadlines for completion of work and be responsible for all

aspects of organising events such as promotional events i.e. booking venues,

speakers and liaising with other agencies.

accessing venues physical, mental and cultural and making appropriate

adjustments to ensure maximum potential for candidate contact.

requirements into work - communications and events.

as required.

relevant to the job role, representing the Head of Communications and Marketing

or other team members.

undertake any other duties commensurate with the grade as requested.

To undertake mandatory training as specified,

including manual handling and fire awareness.

To adhere to the requirement of national and

local policy where policies impact on this role.

The above profile is intended to provide a broad

outline of principles duties and responsibilities and will be the subject of

periodic review. The job holder may, from time to time, be asked to undertake

other reasonable duties.

We are a

provider of NHS Community Health Services, CityCare exists to support the

health and wellbeing of all local people, working alongside other health and

care partners to achieve this. We are a value driven, people business with a

passion for excellence. Our vision and social purpose is to make a difference

everyday to the health & wellbeing of our communities and our values of

kindness, respect, trust and honesty lie at the heart of everything we do,

guiding how we work together with partners and each other to consistently

deliver high quality compassionate care. As a social enterprise we aim to add

social value by investing in the future of our local communities and helping to

make a difference in peoples lives.

CityCare value

the benefits of a diverse and inclusive workforce. We encourage applications

from candidates who identify as disabled, LGBT+ or from a Black, Asian or

Minority Ethnic (BAME) background, as they are currently under-represented

within our organisation.

We are proud to be a forces-friendly

organisation and are dedicated to supporting Veterans, Service Leavers, Reservists, and

military spouses/partners. We value the unique skills and contributions you

bring.

CityCare is an

equal opportunities employer. We are positive about employing people with

disabilities. If you require your application in a different format please

contact People Services on ncp.recruitment@nhs.net . CityCare is committed to the

protection of vulnerable adults and children.

Knowledge and Skills

Desirable: - Excellent project management skills

Qualifications

Special Requirements

Experience

Desirable: - Experience and knowledge of working in a healthcare /NHS environment; - Excellent project management skills