Start Well Communications Manager

• Develop a comprehensive communications and engagement strategy for the implementation of the Start Well programme - on a phase by phase basis.
• Ensure an integrated internal and external communications plan that builds awareness, confidence, understanding and readiness across all phases of the programme.
• Ensure communications and engagement planning is fully aligned with programme milestones.
• Establish robust stakeholder mapping and engagement plans, ensuring two-way communication and meaningful involvement of external stakeholders and colleagues at all levels, including clinical leaders, operational teams and corporate services.
• Ensure that service users and community stakeholders are appropriately informed and engaged, particularly where service experience or expectations may be affected.
• Work in partnership with the wider Trust communications team to ensure that plans align with wider communications plans and activity.
• Act as a trusted advisor to the Programme Director and key leads on communications risks, opportunities, sequencing and stakeholder impact, ensuring communications.
• Provide expert, evidence-based advice to senior leaders across the organisation and workstream leads on how best to engage colleagues, patients and partners in complex digital transformation.
• Horizon scan national, regional and system developments in maternity and neonatal care, identifying synergies, reputational risks and opportunities for the Trust.

• Implement the agreed communications plan to a high standard.
• Develop clear, accessible and compelling content to explain the purpose, benefits and impact of Start Well delivery, translating complex technical information into meaningful messages for clinical and non-clinical audiences.
• Lead the creation of high-quality communications materials across multiple channels, including digital, print, face-to-face and multimedia formats, ensuring compliance with Whittington Health and NHS branding, accessibility standards and Trust house style.
• Work in partnership with the wider Trust communications team to ensure consistency of messaging, proactive media handling where appropriate, and alignment with wider corporate priorities.
• Be an active member of the core communications team, attending team meetings and team events as required. There may be times when you are required to provide general communications support to the trust outside of the core programme focus, in limited and exceptional circumstances.

• Establish clear objectives, metrics and key performance indicators for the communications and engagement workstream, regularly evaluating effectiveness and adapting plans accordingly.
• Prepare written updates to programme boards and governance groups summarising activity, impact, risks and mitigations.
• Identify and manage communications risks, including political, reputational and operational sensitivities, escalating issues appropriately and proposing mitigation

• Support the development of a strong network of champions, advocates and clinical leaders who can articulate the benefits of the Start Well programme and model positive engagement.

• Build strong working relationships with programme leads, clinical teams and corporate functions to ensure joined-up messaging.
• Build strong working relationships with communications teams at other local NHS organisations to support a no surprises approach and good integrated and efficient working.

• Ensuring effective and value-for-money use of resources.
• Work within agreed budget.
• Commission and oversee external suppliers, creative support or production services where required, ensuring delivery to specification and within agreed financial controls.

Essential

• Qualifications and Training

Desirable

• Qualifications and Training

Essential

• Experience

Desirable

• Experience

Essential

• Knowledge

Desirable

• Knowledge

Essential

• Skills

Desirable

• Skills

Essential

• Personal Qualities

Desirable

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