Social Marketing Officer

You will play a leading role in the development, implementation and evaluation of integrated national social marketing projects, designed to promote healthy behaviours amongst the Welsh public.

These roles are an exciting opportunity to be an active contributor who will make a positive difference to the wellbeing of population groups across Wales.

You will be a marketing professional with experience of developing and executing campaigns and engagement aimed at promoting a positive impact. You will have experience of setting up and optimising campaigns across a range of channels.

You will work closely with our internal and external stakeholders such as the Public Health Wales Communications Team, Welsh Government, Local Public Health Teams, Health Boards, the third sector and of course, the public.This post presents an excellent opportunity to work within a staff structure dedicated to systems-working and multi-agency approaches to health improvement.The Division has a strong focus on evidence based practice, research and evaluation as well as the application of behavioural science.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

You will be able to find a full Job description and Person Specification attached within the supporting documents.

Essential

o Degree level qualification (or equivalent/equivalent experience) in a marketing, digital communications or related subject

Desirable

o Short course in Social Marketing, Behaviour Change or Health Psychology

Essential

o Experience of undertaking health or wellbeing related marketing with communities, groups or in key settings.

o Experience of implementing, monitoring and optimising paid digital advertising

Essential

o In depth understanding of marketing planning techniques including insight/strategy/creative development, media planning and evaluation

o Good understanding of digital marketing techniques (social media management, email marketing, SEO etc.)

Desirable criteria

o Knowledge of behaviour change theories used in health promotion practice

Essential

o Excellent written and verbal communications skills, including writing for different individuals/audiences

Desirable

o Ability to work through the medium of Welsh

We are Public Health Wales - the national public health agency in Wales. Our purpose is 'Working together for a healthier Wales'. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.

Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales. In a world facing complex health challenges, our work has never been so important.

We are guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to building an inclusive workplace that values equality and diversity. We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.

To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/

For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/

Qualifications

Experience

Knowledge

Skills