Sexual Health Marketing and Communications Officer

• Social media and content: Creating, editing and managing content across existing platforms, ensuring information is accessible and engaging.
• Campaigns: Plan, lead and evaluate marketing campaigns from development to delivery, measuring their impact.
• Marketing materials: Design and produce resources in-house using graphic design software, such as leaflets, posters, flyers, banners, newsletters and other digital materials.
• Planning and delivery: Managing activity in line with budgets, project plans, local priorities and commissioned outcomes, working closely with service teams and subject matter experts.
• Advice and collaboration: Provide marketing and communications guidance to colleagues, identifying opportunities to raise awareness, increase engagement and improve access to services.

• Support the implementation of Inclusions Sexual Health Services strategic and operational marketing plan.
• Develop and deliver local marketing campaigns to support in educating key audiences, increasing service awareness and improving access to services.
• Manage allocated marketing projects from brief through to delivery, ensuring marketing deliverables and milestones are met. This includes defining the brief, timings, budgets and gathering quotes.
• Develop and deliver design and content management across existing social media platforms.
• Maintain and update the service websites via CMS, ensuring content remains accurate, accessible and engaging.
• Communicate brand principles and key messages effectively, whilst being mindful of language, inclusivity, clinical accuracy and appropriate communication.
• Take responsibility for the production of marketing materials, including leaflets, posters, banners, newsletters and online materials, including writing and proofreading copy, liaising with suppliers and overseeing advertising and public relations.
• Act as brand champion, ensuring the brand is used correctly, providing updates when appropriate and monitoring the use of the brand internally and externally.
• Maintain working relationships with the individual services and their wider teams, visiting the various services as and when needed for content gathering, face-to-face meetings and offering support at local events.
• Provide comprehensive consultation and engagement to support the sexual health teams and the wider health economy.
• Monitor external activity and develop ways of engaging with local and national events or promotions which will complement our cause, such as Sexual Health Week and HIV Testing Week, taking opportunities to increase awareness and dispel myths and stigma surrounding sexual health.
• Work with a range of external stakeholders to help maintain positive working relationships and implement joint working on communications where appropriate.
• Work with external agencies to plan mixed media campaigns to meet objectives.
• Identify and produce positive news about the services for local, regional and national media and other key stakeholders.
• Collate stories for internal publications such as blogs, newsletters and reports.
• Build and maintain a database of photos and videos for promotional use, ensuring these are regularly updated, effectively catalogued and have appropriate consent for future use.
• Measure and analyse website and social media channels and provide monthly, quarterly and annual reports on activity to the Marketing and Communications Team Manager and individual services.
• Maintain an up-to-date knowledge of current marketing, communication and engagement methods and implement this at local level.
• Support the management of the budget allocated for communications and engagement activity, ensuring allocations are not exceeded and procurement policies are adhered to.
• Undertake a marketing audit of all resources and advertising outlets available to the sexual health teams and develop and maintain an electronic database derived from this audit.
• Be responsible for the creation, development and implementation of a wide range of consultations encompassing numerous services, including the analysis of a range of personal behaviours, trends and attitudes.

Essential

• Experience using Adobe programmes to create and edit marketing and communications materials.
• Experience using Canva to create engaging social media content for a range of audiences and platforms.

Desirable

• Well-rounded knowledge and experience of using Adobe InDesign and Illustrator to design and produce high-quality marketing materials, including both digital and print assets.
• Advanced experience and knowledge using Canva to develop and produce a high volume of engaging social media content.

Essential

• Demonstrable experience in a marketing or communications role, with proven experience of independently delivering a range of marketing activity and campaigns.