Senior Media Officer

• Have media relations expertise and be confident handling of proactive and reactive press office activity.
• Have strong copywriting skills and be adept at drafting sharp, accurate media statements, press releases and media briefings.
• Be able to build relationships and cultivate trusted connections with journalists and stakeholders.
• Be able to quickly identify risks, opportunities and emerging stories.
• Be confident in managing multiple deadlines, campaigns and media moments at speed and with precision.

• Support the delivery of the organisations media relations strategy, helping to engage journalists in

• This includes by delivering both proactive and reactive media activity

• Support horizon scanning to identify emerging issues, opportunities and potential risks and

• Prepare clear and timely media advice and briefings for senior colleagues and spokespeople

• Support the organisation to maintain strong relationships with journalists across national and trade

• Contribute to the development of clear and consistent external facing lines by gathering, drafting

• Support media monitoring and evaluation activity, as required.
• Serve as communications lead for some of the organisations key work programmes, campaigns and

• Participate in the press office on-call rota so that the organisation can provide a 24/7 service to the

• Support the development and delivery of the organisations communications agency

• Assist with administrative and operational support in the department, as required. This could

Essential

• Experience in media relations, either as a journalist or in a busy press office.
• Experience in contributing to the delivery of media plans designed to meet organisational
• objectives.
• Proven ability to support the delivery of integrated communications plans and use appropriate
• channels to reach targeted audiences.
• Strong interpersonal skills, with the ability to network and maintain effective relationships with a
• variety of audiences, including journalists, senior colleagues and external stakeholders.
• Experience drafting briefings, statements and lines to take, including against tight deadlines if
• required.
• Excellent written skills with the ability to produce high quality copy for the media.
• Good organisational and project management skills, with an ability to identify opportunities for proactive communications.

Desirable

• Experience of working within healthcare communications, a membership body, and/or a communications agency.
• Knowledge of the health and care environment, including stakeholders and the political context.
• Experience in broader communications activity including stakeholder engagement.