Senior Digital Marketing Executive

1. To support the Commercial Marketing Lead to develop, manage and execute the digital marketing strategy, including SEO, email, social media and display advertising campaigns2. Grow web traffic and enable digital growth.3. Working with the Digital Engagement Officer they will manage our commercial social media platforms to deliver brand awareness and referrals.4. Development of programmes to increase online brand awareness and reputation including regular newsletters.5. Evaluate customer experience across digital channels, and deliver projects to improve conversions and journeys.6. Work with the in region Agency to develop and monitor ad campaigns and budget.7. To identify new markets, channels and strategies for online growth.8. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)10. Own the project plan for the I&PC website and social media presence including for the Middle East, ensuring content is optimised for SEO, UX, and conversion.

The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience, and knowledge required. For both documents please view the attachment/s below.

We are committed to recruiting the best person for the job through a fair, open and consistent process that is free from bias and discrimination.

We are working towards becoming an anti-racist organisation. This means creating a workplace where every colleague feels seen, heard and valued, and where racism in any form has no place. Our anti-racism commitment is backed by action through our Anti-Racism Statement and action plan, developed in collaboration with our REACH staff network.

We actively challenge discrimination, dismantle barriers and embed equity across all aspects of our workforce, including recruitment, progression and development. All applicants will receive equal consideration regardless of race, ethnicity, nationality, religion or belief, sexual orientation, gender identity, age, disability, health condition or employment history.

We particularly welcome applications from ethnically diverse communities, people with disabilities or long-term health conditions, and LGBTQ+ community members. We are proud to be a Disability Confident Employer, a member of the Business Disability Forum, and a Stonewall Diversity Champion.

Our staff networks, including REACH, PRIDE, ENABLED and Women's Networks, are active and executive supported. These employee-led networks play a vital role in shaping an inclusive culture at GOSH and are open to all colleagues.

Together, we are building a culture where inclusion is not optional - it is essential.

Academic/Professional qualification/Training

GOSH Culture and Values

Experience/Knowledge

Skills/Abilities