Referral Lead

• OJV Newmedica Cheshire Oaks Partners
• OJV Heads of Service
• Newmedica Marketing Team
• Newmedica Engagement Community
• Specsavers Optical Stores and Retail Support Teams

• Optometry Directors and Regional Teams
• Independent Optometrists and Practice Owners
• GPs and Medical Secretaries
• Practice Managers
• Patient Groups
• Local Optical Committees (LOCs)
• Referral Centres eg Single Point of Access run by Primary Eye Care Services

• Wirral
• Cheshire
• North Wales (Private only)

• Own and deliver private referral and revenue growth across designated territories.
• Increase private referral volumes, improve private conversion and optimise case mix.
• Grow, develop and manage referrers through structured account plans, identifying strategic, growth and maintenance accounts maximising impact of resource allocation.
• Deliver overall referral growth (NHS and private) in line with agreed KPIs, ensuring the appropriate referral mix, including a strong focus on cataract and oculoplastic.

• Supporting OJV Partners with building deep, trusted, long term relationships with referrals services and referrers, positioning Newmedica Cheshire Oaks as a preferred clinical and commercial partner.
• Agree shared objectives and joint growth plans with key referrers.
• Act as a strategic advisor on referral processes, pathways and patient options for both NHS and Private including the working and nuances of OPERA.
• Support and appropriately challenge OJV Partners and Services to improve the effectiveness of referrer engagement.

• Analyse referral data using tools such as PowerBI to identify trends, risks and growth opportunities.
• Identify underperforming private pathways and referrers with untapped potential.
• Translate insight into clear action plans to improve referral quality, private uptake and revenue growth.
• Regularly report performance, outcomes and opportunities to senior stakeholders.
• Fully understand Indicative Wait Times IWT and the Referral to Treatment Times RTT.

• Work collaboratively with the Marketing team to deliver targeted, insight led engagement and marketing plans specific to Newmedica Cheshire Oaks.
• Support referrers to increase confidence and consistency in discussing private treatment options with patients and where possible to the patient themselves.
• Develop and deliver CPD events, seminars, meetings and store visits that directly support referral growth and pathway understanding.
• Supporting the OJV clinical partners with virtual and face to face seminars ensuring they are part of the engagement plans.

• Operationally manage and support the delivery of local, regional and national events including CPD sessions, optical fairs and seminars.
• Operate as a two way communication conduit between referrers and Newmedica Cheshire Oaks taking ownership of issues where possible and escalating appropriately.
• Champion Newmedicas brand, values and clinical excellence across the referral community.

• Develop and share toolkits, best practice and playbooks to support Services and Partners in growing referrals and outperforming competitors.
• Proactively identify opportunities to improve commercial performance, efficiency and innovation within referral engagement.
• Maintain a robust personal development plan aligned to commercial and relationship building objectives.

Essential

• Experience of working within a multi-site clinical environment and knowledge of NHS policy landscape.
• Working in an Optical or an ophthalmic environment.
• Working in event management including manning stands.
• Developing plans to deliver targets and present to the Heads of Departments, Partners.
• Experience of promoting a service to a large and diverse client base.
• Comfortably working in the field with extensive travel and a remote working as necessary.
• Influencing and negotiation skills.
• Ability to motivate, challenge and engage individuals and teams.
• Strong verbal and written communicator, who is able to build strong trusting relationships internally and externally.
• Strong organisational skills.
• To be flexible and adaptable in their approach to deliver excellent results.
• Self-starter who is comfortable working in a fast moving, results orientated organisation independently.
• Can analyse data, identifying areas of strength and opportunity.
• Able to effectively prioritise and execute data in a timely way and to deadlines.
• Computer literate including Word, PowerPoint, Excel.
• Comfortable presenting to small and larger groups.
• Experiencing facilitating and chairing meetings including providing action planning.
• Experience of organising and planning events including CPD, conferences and store visits.