Product Officer (Web)
Public Health Wales
Cardiff, CF10 4BZView on map(opens Google Maps in a new tab)
Salary
£40,559 to £48,841
Contract
Permanent
Hours
Not specified
Closing date
12 October 2026
13 days leftJob description
Are you passionate about creating digital services that help people live healthier lives?At Public Health Wales, our web estate connects people across...
As Product Officer (Web), you will play a key role in improving and maintaining Public Health Wales' web estate, helping ensure digital services meet user needs and support organisational priorities.Working within the Digital Communications team, you will use analytics, user feedback and stakeholder insight to identify opportunities for improvement across websites, content and user journeys. You will help translate user and business needs into clear actions, manage product backlogs, coordinate delivery activities and support digital improvements.You will work closely with colleagues across Public Health Wales, providing advice and guidance on web standards, accessibility requirements and digital best practice. The role requires strong communication and relationship management skills, with the ability to influence stakeholders, explain complex digital concepts in plain English and build consensus around proposed changes.The post holder will support the planning and delivery of website enhancements, monitor performance using web analytics, and help ensure digital products and services are developed in line with accessibility standards, organisational policies and user-centred design principles.This is an exciting opportunity for someone who enjoys problem-solving, continuous improvement and collaborative working to deliver high-quality digital experiences that support public health outcomes across Wales.
- Specialist knowledge of digital/web services alongside a range of communications practices, procedures and methodologies, underpinned by theoretical knowledge and significant postgraduate-level training or equivalent practical experience; including digital product approaches (user needs, prioritisation, iteration, accessibility and standards) and understanding of communications, public relations and marketing techniques)
- Understanding of how analytics, user research and feedback, alongside communications and engagement approaches, inform improvements, support decision-making and shape effective digital and organisational communications
Desirable
- Training or experience in Agile or iterative delivery approaches
- Knowledge of accessibility standards (e.g., WCAG) and how they apply to websites
- Delivering improvements to digital content, journeys or features from initial requirements to completed updates
- Using evidence (analytics, user needs, feedback) to make recommendations
- Planning and organising tasks across a small project or workstream and delivering them to agreed timescales
- Working with others to translate needs into clear actions or specifications
- Able to present complex and sensitive project information to groups, including stakeholders and project board
- Able to understand and document user and business needs
- Able to plan, coordinate and track tasks across multiple pieces of work
- Able to explain digital decisions in clear, plain English to colleagues
- Able to interpret analytics and identify meaningful patterns and opportunities
- Experience working with content management systems
- Able to prepare simple prototypes, examples or annotated pages
- Proficient in Microsoft 365 tools relevant to the role
- Welsh language skills: Essential able to communicate effectively in Welsh in both written and spoken forms for daytoday job requirements
- Able to demonstrate understanding and application of PHW workplace values and behaviours
Desirable
- Experience using web analytics platforms
- Able to travel occasionally between PHW locations for meetings where required.
- No DBS check required for this role
- The role requires the successful candidate to be a member of the out-of-hours on-call press rota which includes weekday evenings only (not weekends).
Responsibilities and Duties Planning and Design - Manage defined streams of work within the web product roadmap, planning and coordinating complex activities such as delivery of website improvements by organising tasks, clarifying requirements, managing timelines and ensuring progress is monitored and documented
- Work with teams to define and interpret complex user and business needs for web content or features, organising these into clear, prioritised plans and work packages to support delivery
- Use analytics and feedback tools to analyse and interpret complex data and user needs, evaluate options and exercise judgement to determine appropriate solutions where multiple courses of action exist
We are Public Health Wales - the national public health organisation for Wales. Our purpose is 'working together for a healthier Wales'. We exist to help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.
Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales. Never more has public health been so important as we come through the Coronavirus pandemic, face the challenges of the cost-of-living crisis and tackle and prevent the harmful effects of climate change.
Our organisation is guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to creating an inclusive workplace that values equality, diversity and inclusion. We welcome applications which represent the rich diversity of the communities we serve and from those wishing to work part time or on a job share basis.
To find out more about working for us and the benefits we offer please visithttps://phw.nhs.wales/careers/
For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/
Qualifications and Knowledge
Essential
- Specialist knowledge of digital/web services alongside a range of communications practices, procedures and methodologies, underpinned by theoretical knowledge and significant postgraduate-level training or equivalent practical experience; including digital product approaches (user needs, prioritisation, iteration, accessibility and standards) and understanding of communications, public relations and marketing techniques)
- Understanding of how analytics, user research and feedback, alongside communications and engagement approaches, inform improvements, support decision-making and shape effective digital and organisational communications
Desirable: - Training or experience in Agile or iterative delivery approaches; - Knowledge of accessibility standards (e.g., WCAG) and how they apply to websites
Experience
Essential
- Delivering improvements to digital content, journeys or features from initial requirements to completed updates
- Using evidence (analytics, user needs, feedback) to make recommendations
- Planning and organising tasks across a small project or workstream and delivering them to agreed timescales
- Working with others to translate needs into clear actions or specifications
Skills and Attributes
Essential
- Able to present complex and sensitive project information to groups, including stakeholders and project board
- Able to understand and document user and business needs
- Able to plan, coordinate and track tasks across multiple pieces of work
- Able to explain digital decisions in clear, plain English to colleagues
- Able to interpret analytics and identify meaningful patterns and opportunities
- Experience working with content management systems
- Able to prepare simple prototypes, examples or annotated pages
- Proficient in Microsoft 365 tools relevant to the role
- Welsh language skills: Essential -- able to communicate effectively in Welsh in both written and spoken forms for day-to-day job requirements
- Able to demonstrate understanding and application of PHW workplace values and behaviours
Desirable: - Experience using web analytics platforms
Other
Essential: - Able to travel occasionally between PHW locations for meetings where required.; - No DBS check required for this role
How to apply
Applications are handled entirely by the employer on the original advert. We do not collect CVs, supporting statements or application data.
Provenance
Source
NHS Jobs
First seen
28 September 2026
Last checked
29 September 2026
Salary, closing date and description are taken from the employer's advert. The original advert always takes precedence.
About the employer
NHS organisation
This listing was structured from NHS Jobs. Vacancy details and the application process remain the responsibility of the original source.
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