Healthy Lifestyle Advisor

• Deliver personalized support to clients either one-to-one, in group settings, or through telephone/virtual appointments, as appropriate. Support will be provided in a range of settings, including clients' homes, hospitals, and community locations, ensuring flexibility and accessibility for clients. Tailor the approach based on the clients needs, environment, and available resources.

• Manage a caseload of clients, providing dedicated support to individuals participating in the Blooming Healthy programme and/or Smoking Cessation program. Develop tailored plans for clients, track their progress, and provide regular follow-up to ensure they remain engaged and supported in their health journey. Offer both short- and long-term support based on individual needs and goals.

• Work in close partnership with the Public Health Midwife to promote healthy weight gain during pregnancy. Provide practical, emotional, and psychological support to pregnant women, focusing on healthy weight management. Offer a sensitive and compassionate approach, recognizing the unique challenges and pressures faced by pregnant women, particularly those struggling with weight-related issues.

• Engage with vulnerable and sometimes hard-to-reach clients, including those who may be resistant or reluctant to seek help. Provide empathetic support to pregnant women who have accepted help with weight management and/or smoking cessation. Work as part of the wider multi-disciplinary team to offer comprehensive care, ensuring that clients feel empowered, supported, and understood.

• Utilize motivational interviewing and other evidence-based techniques to support behaviour change. Empower clients to identify their own motivations for making healthier lifestyle choices, helping them set realistic, achievable goals. Provide continuous support, reinforcement, and guidance to foster sustainable, long-term behaviour changes related to smoking cessation, weight management, and overall health.

• Conduct thorough health and social assessments for pregnant women, including those who are particularly vulnerable (e.g., low socioeconomic status, mental health challenges, etc.). Use these assessments to understand the unique circumstances and needs of each client. Based on the assessment, signpost clients to relevant local services that can offer additional support, such as mental health services, housing support, financial aid, or addiction services.

• Offer tailored information and practical advice on weight management, smoking cessation, healthy eating, and physical activity, based on the individuals health and social assessment. Address barriers to change and provide the necessary tools to overcome challenges, ensuring clients have a clear understanding of how to make healthier choices.

• Take responsibility for independently motivating and supporting individuals to manage and sustain positive behaviour change. Provide personalised one-to-one guidance and ongoing support to embed lasting lifestyle improvements, with a clear focus on achieving long-term health outcomes.

• Deliver targeted interventions to support pregnant women and their families to stop smoking, including access to nicotine replacement therapy (NRT), regulated vaping products, and participation in the National Smoke-Free Incentive Scheme. Interventions will also focus on reducing exposure to second hand smoke within the home and community. Appropriate tools, evidence-based resources, and timely referrals to specialist smoking cessation services will be provided to safeguard the health and well-being of both the mother and the unborn child.

• Demonstrate responsibility for adhering to medicines management policies, Standard Operating Procedures, and clinical governance requirements relating to the provision of Nicotine Replacement Therapy (NRT). Maintain current knowledge of guidance supporting the direct supply of NRT to pregnant women who are seeking to stop smoking, and ensure its safe, effective, and appropriate use. Practice in accordance with best evidence and relevant legislation, escalating concerns and seeking clinical advice when required.

• Promote and provide guidance for breastfeeding in line with UNICEF BFI standards.
• Support families in making informed feeding decisions, offering unbiased, evidence-based information on all options.
• Deliver culturally sensitive, non-judgmental care that protects and encourages breastfeeding.

• Encourage eligible families to access the Healthy Start Scheme.
• Support families in using the Healthy Start card, including for Healthy Start vitamins.
• Provide education on the benefits of supplements for maternal and child health.

• Educate pregnant women on recommended vaccines (e.g., flu, whooping cough, RSV) and their benefits for maternal and infant health.
• Provide guidance, reassurance, and referrals to support timely vaccination.

• To maintain a professional attitude at all times.
• To promote a positive attitude for the profession and the Trust within which you are working.
• To be aware of personal and professional development.
• To attend team meetings, courses and conferences as appropriate to the service and individual development.
• To promote consistent and effective communication with other agencies and departments both internal and external to the maternity services
• To be conversant and comply with Trust Policies and regulations, and attend compulsory lectures as instructed.
• Adhere at all times to uniform policy.
• To act upon and escalate appropriately any concerns relating to welfare and safeguarding.
• Keep detailed, contemporaneous records of client interactions, interventions, and health outcomes. Ensure accurate documentation to track progress, inform future interventions, and monitor the impact on reducing health inequalities
• To be familiar with the Trust Information Technology systems, to assist in clerical duties including input of data following appropriate training
• Manage own time and resources and work on own initiative

Essential

• Experience of providing healthcare advice or promoting healthy lifestyle advice to patients or members of the public.
• Experience of working in health, social care, and other support roles in direct contact with people, families, or carers (in a paid or voluntary capacity).
• Experience of providing help, support and/or counselling on either a one-to-one basis or as part of a group setting.
• Experience of working within multi-professional team environments.

Desirable

• Experience of developing and delivering successful health promotion interventions.
• Experience of delivering tobacco dependence treatment.
• Experience of working with vulnerable people.

Essential

• An understanding of human behaviour that contributes to making healthy lifestyle changes and decisions.
• The ability to build and maintain effective working relationships with professionals/individuals from a variety of different professional backgrounds
• A good level of understanding of evidence-based practice in relation to smoking cessation, the consequences of smoking and benefits to quitting.
• Excellent communication skills (both written and verbal) and listening skills.
• Good organisational skills and the ability to prioritise workload and coordinate own schedule without direct supervision.
• Knowledge of Safeguarding Children and Vulnerable Adults policies and processes.

Essential

• GCSE level English and Mathematics or equivalent.
• NVQ Level 3 or equivalent in health-related studies.
• OR
• Substantial successful experience delivering stop smoking/Lifestyle improvement interventions and support.