Growth Marketing Manager

Growth Marketing Manager Are you a commercially minded marketer who thrives on delivering impactful campaigns and driving measurable business growth? Our client is looking for an ambitious Growth Marketing Manager to take ownership of referral growth, stakeholder engagement and market development programmes across a growing healthcare organisation. This is a fantastic opportunity to join a purpose-driven business where marketing plays a key role in driving commercial success, strengthening professional relationships and increasing market presence across the UK. The Opportunity Reporting to the Head of Marketing, you'll lead the development and execution of integrated marketing campaigns designed to increase referrals, improve stakeholder engagement and support business growth. Working closely with sales, engagement, operational and clinical teams, you'll be the key marketing partner for healthcare professional audiences including GPs, Optometrists, Primary Care Networks and other referral stakeholders. What You'll Be Doing Growth Marketing & Strategy

Develop and own the annual growth marketing planIdentify opportunities to increase referrals, market share and stakeholder engagementCreate localised growth strategies for priority regionsTranslate commercial objectives into high-impact marketing programmesMonitor market trends and competitor activity Campaign Management

Plan, deliver and optimise integrated multi-channel campaignsManage activity across paid media, social media, email marketing, website, PR, events and referral marketingDevelop campaign briefs and manage external agency relationshipsEnsure all activity is insight-led and commercially focused Sales Enablement & Stakeholder Engagement

Partner closely with sales and engagement teamsProduce presentations, toolkits, sales collateral and stakeholder resourcesDevelop campaigns that support referral acquisition, retention and reactivationSupport educational events, webinars, conferences and CPD initiativesStrengthen the organisation's visibility and reputation within healthcare communities CRM, Data & Performance

Work closely with data teams to develop audience segmentation strategiesCreate automated nurture and engagement programmesMonitor campaign effectiveness and referral performanceDevelop reporting dashboards and provide actionable insightsDemonstrate marketing's contribution to commercial outcomes Brand & Value Proposition

Own and evolve the organisation's value propositionDevelop audience-specific messaging and positioningMaintain consistency across marketing communicationsCollaborate with operational and clinical teams to promote key service differentiators About You We're looking for a commercially focused marketing professional who combines strategic thinking with hands-on campaign delivery. You'll ideally have:

Significant experience in a Growth Marketing, Campaign Management or Marketing Manager roleStrong experience delivering integrated multi-channel campaignsExcellent commercial awareness and understanding of customer acquisitionProven experience managing budgets and campaign performanceStrong stakeholder management and relationship-building skillsExperience with CRM and marketing automation platforms, ideally HubSpotExcellent analytical, reporting and insight capabilitiesExperience managing agencies and external suppliersOutstanding project management and organisational skills Highly Desirable

Experience within healthcare, private healthcare or another regulated sectorExperience marketing high-consideration servicesB2B and referral marketing experienceKnowledge of patient acquisition journeysExperience using AI-enabled marketing tools and automation platforms As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.